LYTNING

Marketing Technology Architecture · API Engineering · AI Enablement Consulting

LYTNING CONSULTING INC.
Enterprise MarTech Delivery
PROFILE MARTECH ARCHITECT
AI portrait of Lydia NOUR, Senior MarTech Architect

LYDIA NOUR Lydia Nour LinkedIn Profile

Senior MarTech Developer & Automation Architect

Lydia Nour designs and builds enterprise-scale marketing systems for financial institutions, insurance providers, healthcare, government, luxury retail and tech brands. As a ScrumMaster with 8+ years of MarTech experience and 10 Adobe certifications, she has delivered more than 500,000,000 cross-channel messages across Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud and custom ESP stacks.

  • Adobe Campaign and Journey Optimizer architecture and governance.
  • Cross-channel journeys, surfaces, custom actions and offer decisioning.
  • AI-driven optimization using SFMC Einstein and Adobe Sensei.
  • ESP migrations including Adobe Campaign, Salesforce Marketing Cloud, Marketo, Acoustic, and Alterian.
  • Training and mentoring programs certifying over 100+ consultants.

Core languages: AMPscript · JavaScript · HTML · CSS · SQL · PHP · Bash · Python · Java

Industries: Financial Services · Healthcare · Pharma · Insurance · Government · Tech · E-commerce · Luxury Vehicles · Classifieds · Retail

Production tools: Git · Confluence · Jira · FileZilla · cPanel · WHM · pgAdmin · Miro

PLATFORMS CORE MARTECH STACK

Daily work in enterprise orchestration platforms, connecting data, journeys and APIs end-to-end.

  • Adobe Experience Cloud (Journey Optimizer, Real-Time CDP, Campaign, Experience Manager, Marketo, Analytics, Target).
  • Salesforce (Marketing Cloud and Pardot).
  • HubSpot Marketing Hub.
  • Alterian and legacy ESPs.

Infrastructure: Domain registered and DNS managed through Name.com, running on a DigitalOcean droplet with Apache and cPanel / WHM. HTTPS is enforced end-to-end with SSL certificates and HTTP to HTTPS redirects, custom configured without a website builder.

LIVE DEMO HUBSPOT → STACKSYNC → POSTGRESQL
CREDENTIALS CERTIFICATIONS · EDUCATION

Certifications

Certified ScrumMaster badge
Certified ScrumMaster CSM
Scrum Alliance · 2025
Adobe Certified Expert badge
Adobe Certified Expert
AJO Developer · 2025
Adobe Certified Professional badge
Adobe Certified Professional
AJO Business Practitioner · 2025
Adobe Certified Expert badge
Adobe Certified Expert
Adobe Campaign Business Practitioner · 2022
Adobe Certified Expert badge
Adobe Certified Expert
Adobe Campaign Developer · 2019
Adobe Certified Expert badge
Adobe Certified Expert
AEM Business Practitioner · 2019
Adobe Professional AEM badge
Adobe Certified Professional
AEM Business Practitioner · 2019
Adobe Professional Campaign badge
Adobe Certified Professional
Campaign Classic Business Practitioner · 2019
Adobe Certified Expert badge
Adobe Certified Expert
Campaign Classic Developer · 2018
Adobe Professional Campaign badge
Adobe Certified Professional
Campaign Classic Developer · 2018

Education

Bachelor of Computing, Honours with Distinction, Specialization in Biomedical Computing
Queen’s University · Kingston, Ontario
GPA 3.9

Code and architecture diagrams are versioned in GitHub using a sanitized demo repository to keep infrastructure credentials private.

HEADQUARTERS TORONTO
Proudly Canadian flag over Toronto skyline

Proudly Canadian owned and operated, with hands-on delivery experience across major financial, government, and public sector programs in the Greater Toronto Area and nationwide.