LYTNING

Marketing Technology Architecture · API Engineering · AI Enablement Consulting

PROFILE MARTECH ARCHITECT

LYDIA NOUR

Senior MarTech Developer & Automation Architect

Lydia Nour designs and builds enterprise-scale marketing systems for financial institutions, insurance providers, healthcare, government, luxury retail and tech brands. As a ScrumMaster with 8+ years of MarTech experience and 10 Adobe certifications, she has delivered more than 500,000,000 cross-channel messages across Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud and custom ESP stacks.

Adobe Campaign and Journey Optimizer architecture and governance.
Cross-channel journeys, surfaces, custom actions and offer decisioning.
AI-driven optimization using SFMC Einstein and Adobe Sensei.
ESP migrations including Adobe Campaign, Salesforce Marketing Cloud, Marketo, Acoustic, and Alterian.
Training and mentoring programs certifying over 100 consultants.

Core languages: AMPscript · JavaScript · HTML · CSS · SQL · PHP · Bash · Python · Java

Industries: Financial Services · Healthcare · Pharma · Insurance · Government · Tech · E-commerce · Luxury Vehicles · Classifieds · Retail

Production tools: Git · Confluence · Jira · FileZilla · cPanel · WHM · pgAdmin · Miro

LIVE DEMO

HUBSPOT → STACKSYNC → POSTGRESQL

CREDENTIALS

CERTIFICATIONS · EDUCATION

Certifications

Adobe Certified Professional badge — Adobe Certified Professional

AJO Business Practitioner · 2025

Education

Bachelor of Computing, Honours with Distinction, Specialization in Biomedical Computing

Queen’s University · Kingston, Ontario

GPA 3.9

Code and architecture diagrams are versioned in GitHub using a sanitized demo repository to keep infrastructure credentials private.

HEADQUARTERS

TORONTO

Proudly Canadian owned and operated, with hands-on delivery experience across major financial, government, and public sector programs in the Greater Toronto Area and nationwide.